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Typography & Graphic Design
Whatever Happens, Handle It
This project is a typographic exploration of a personal mantra that defines my work ethic. Instead of simply designing a poster, I chose to embody the mantra itself through a labor-intensive process. I hand-drew over 100 individual frames to create a typographic stop-motion piece. The act of completing 100 drawings was my way of proving the mantra true: no matter how overwhelming the task, I handle it. This work is not just a visual representation of words, but a record of my persistence and a commitment to seeing a project through to the very end, one frame at a time.
The Loudest Dorm
Loudest Dorm is a typography project inspired by memories of dorm life with friends. Each letter from A to Z was designed around an everyday sound, from hair dryers to alarms, translating the noises of our shared space into expressive letterforms.
The project expanded into posters, a magazine, and animated GIFs, exploring how the alphabet could work across different formats. I also imagined a collaboration with Beats, applying the typography to headphones and creating posters for the concept.
The project expanded into posters, a magazine, and animated GIFs, exploring how the alphabet could work across different formats. I also imagined a collaboration with Beats, applying the typography to headphones and creating posters for the concept.
Social Campaign Project
Log Out to Breathe Out is a social campaign project that promotes digital detox through calming visuals and dynamic composition. Inspired by the excessive screen time I observed in my peers—often 12 to 14 hours a day—I wanted to create a gentle reminder to disconnect from devices and reconnect with the present. Set in a city like New York, where modern life and nature coexist, the campaign encourages people to take a break and enjoy real-world moments. The poster design, created in Photoshop, features soft gradients, subtle noise textures, and floating bubble-like elements that evoke a light and airy mood. This aesthetic aims to bring a sense of peace and space, inviting viewers to “log out” and “breathe out.” The final posters were placed into public mockups, imagining their presence in everyday spaces like parks or subways. This project serves as a quiet visual intervention, encouraging small, mindful shifts in our daily digital habits.
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